Strategy and Timeline

You can go as fast or as slow as your desire and availability allow,

but know that if you choose 'fast', that's exactly how Terry likes to operate, and will be right there with you.

Day 1

The moment you join, everything shifts. On Launch Day, Terry L. Fossum personally welcomes you into the program — not with a generic walkthrough, but with a guided initiation into your next level. You’ll set your goals together — clear, tangible, and powerfully aligned with the impact you’re meant to make. Then you’ll decide the tempo. Want to move at light speed? Terry’s right there with you. Prefer a steady, deliberate climb? He’ll match your rhythm every step of the way. This journey bends to you — your goals, your schedule, your vision. Because from this day forward… it’s all about you stepping fully into who you were meant to become.

Day 2

STRATEGY DAY

You’ve got ideas — powerful ones — but even the best thought leaders struggle with focus. Together, we’ll uncover the idea that doesn’t just sound good… it moves people. The one that stirs emotion, inspires action, and builds unstoppable momentum for your brand. We’ll take every spark — big or small — and shape it into something extraordinary, sharpening your message until it becomes undeniable. Then, we’ll craft it so that it works everywhere — from your coaching programs to paid stages, from your TEDx Talk to your workshops and beyond. This is where clarity meets brilliance… and your voice becomes impossible to ignore.

Week 1

✍️ Ghostwriter Platinum™ — Your Book, Your Legacy

If you don’t already have a book — you’re about to. Becoming an author doesn’t just tell your story; it instantly elevates your credibility and creates a new source of income and influence. And if you do already have a book, this is your chance to craft a new, sharper one — a book that directly reflects your refined message and the focus we’ve uncovered together.

Ghostwriter Platinum™ is the same proprietary AI Terry L. Fossum used to write his latest book — and that’s coming from a #1 Wall Street Journal bestselling author. With this powerful system, your new book could be completed within your very first week.

Powered by Ghostwriter Platinum™ GPT Suite:

Chapter Architect: Outlines, organizes, and structures your full manuscript around your unique message and reader journey.
VoiceSync Engine: Captures your natural tone and personality so every word sounds authentically you.
StoryFrame Builder: Expands your anecdotes, lessons, and client stories into emotionally engaging, publish-ready chapters.
Editing & Polish Mode: Handles developmental and line editing so your manuscript reads with clarity, rhythm, and professional flow.
Book-to-Brand Bridge: Extracts quotable content, workbook ideas, and social snippets from your manuscript to fuel your business and media presence.

Why it matters:

Because your book becomes more than pages — it becomes proof. Proof of your expertise, your story, and your impact. It’s your entry ticket to stages, podcasts, and partnerships. A book opens doors that no résumé ever could — and now, you can walk through them with confidence
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Week 2

🎤 The Viral Stage Transformation Experience™

One talk can change everything. A TEDx Talk isn’t just a stage — it’s a global platform that instantly amplifies your credibility, your message, and your reach. The footage becomes a cornerstone for your speaker reel, your website, and your social media presence. More importantly, it positions you as a true authority — someone with an idea worth spreading, not just another expert with something to sell.

IIn The Viral Stage Transformation Experience™, we don’t leave your success to chance — we systemize it. We pressure-test your idea against TEDx standards, refine it into a talk that moves hearts and minds, and prepare everything — from your submission materials to aligned event targets to your post-talk visibility strategy.

Powered by:

Viral Stage Idea Analyzer™ — Identifies and scores your idea for originality, emotional resonance, and TEDx alignment so you know exactly what will land.
Viral Stage Talk Builder™ — Crafts your entire talk structure — from opening hook → insight ladder → proof → emotional turn → close — all built to captivate both live audiences and TEDx reviewers.
Viral Stage Application Assistant™ — Writes your professional application answers, speaker bios, and “idea worth spreading” summaries in authentic, TEDx-approved language.
Viral Stage Stage Finder™ (TEDx Variant) — Maps real TEDx events currently open for applications, filters by theme, and provides submission links and organizer contacts.
Viral Stage Visibility Engine™ — Designs your post-talk visibility plan, repurposing your talk into media clips, articles, and social assets that extend your impact for years.

Why it matters:

It typically takes several weeks or even months to book a TEDx Talk — so we start that process right away, giving you the strongest possible start and momentum. Now that your message and book are established, your TEDx Talk takes it to the world — expanding your reach, amplifying your authority, and creating the credibility foundation every paid stage, podcast, and partnership will build upon.

Week 3

🎤 World Class Speaker Program™ — The Paid Stages Engine

This is where everything comes together — your message, your book, your TEDx Talk, and your growing media presence — all converging into one powerful outcome: getting paid to speak.

In the World Class Speaker Program™, you’ll break through the noise with a clarity-centered strategy that defines exactly who you are, what you deliver, and why audiences can’t forget you. You’ll engineer a keynote that commands attention, target the right stages — from corporate and association events to purpose-driven and faith-adjacent opportunities — and build a Speaker Asset Suite so complete, bookers can say only one thing: yes.

You’ll also create real momentum through local visibility reps and strategic outreach that make you impossible to miss. And as you rise, you’ll have the opportunity to be invited into the Visionary Speaker Network™ — where select graduates share the roster with industry icons like Larry Namer, Larry Kasanoff, and Hap Klopp.

Powered by:

World Class Speech Builder™ : Helps you write and refine your signature keynote — from emotional open to standing-ovation close — ensuring your message lands every time.
World Class Idea Analyzer™: Pinpoints the idea most likely to sell on stage and aligns it with your audience’s exact needs.
Stage Finder Pro™ : Identifies stages actively looking for speakers like you — complete with booking contacts, relevance filters, and timing.
Local Visibility Stage Finder™: Builds your first wave of momentum through nearby events, rotary clubs, and regional conferences to sharpen your delivery and build referrals.
Amplify Your Reach Path Finder™ : Maps your stage-to-client ecosystem — ensuring your talk drives measurable growth in your coaching, programs, or brand.
Plus, the suite delivers:
Speaker Fee Guidance: Recommends what you should charge for each type of stage — and when to raise your rates.
Promotional Material Builder: Crafts your professional bio, talk titles, abstracts, and introductions automatically, aligned with industry standards.
Contract Generator: Creates polished, ready-to-send contracts tailored for paid speaking engagements. List 1

Why it matters:.

This is the moment everything before was leading to. Your idea is clear. Your book gave you authority. Your TEDx Talk gave you reach. Your media appearances gave you proof. Now, the world pays you to speak — not because you’re promoting something, but because your message has become a movement.

Week 4

🧩 Program Architect Pro™ — From Message to Monetization

Your talk opens hearts. Now it’s time to open doors. Program Architect Pro™ transforms your expertise, story, and signature framework into a structured, scalable program that turns your message into a movement. Whether it’s a high-impact coaching system, a transformational seminar, or a full curriculum, this is where inspiration becomes income — without losing authenticity.

Through this guided experience, you’ll design programs that feel natural to sell because they’re born from your talk — the same message that’s already moving audiences. You’ll discover how to package your wisdom, price it confidently, and deliver it with the polish of a world-class brand.

Powered by:

Offer Framework Builder: Extracts your unique transformation and structures it into a high-value coaching or seminar program with clear deliverables and outcomes.
Seminar & Workshop Designer: Crafts live and virtual event agendas that keep participants emotionally engaged and measurably transformed.
Pricing & Packaging Strategist: Defines your offer tiers, pricing strategy, and delivery model to maximize perceived value and consistent enrollment.
Marketing Message Syncer: Aligns your talk and your program narrative so every stage appearance, podcast, and post naturally leads audiences toward your offer.
Workbook & Resource Creator: Generates professional participant workbooks, guides, and materials ready for immediate use in your seminars or coaching programs.
Automation & Delivery Planner: Maps out your client journey — from enrollment to transformation — with automation, communication flow, and retention systems ready to scale.

Why it matters:.

Once you’ve proven your message on stage, this is how you scale it. Program Architect Pro™ ensures that every story you tell, every talk you give, and every client you meet becomes part of something bigger — a movement that transforms lives and sustains your legacy.

Week 5

🎙️ On-Air Authority™ — Your Podcast & Media Platform

Welcome to the modern talk show circuit — where credibility is built one interview at a time. On-Air Authority™ positions you as the sought-after guest hosts compete to book. We’ll shape your positioning angles, craft a magnetic media one-sheet, and train you to give interviews that convert — turning conversations into clients and airtime into authority. You’ll learn exactly which shows reach your target audience and how to repurpose every appearance into high-impact content that keeps working long after you hang up the mic.

Powered by:

On-Air Authority™ GPT
.Media Positioning Architect: Defines your headline angles and expert positioning so every host instantly understands why you belong on their show.
Podcast & Show Finder Pro: Identifies targeted podcasts, radio programs, and video interviews where your audience is already listening — including host contacts and relevance scores.
Media One-Sheet Builder: Crafts your professional one-sheet, complete with bio, key topics, interview questions, and credibility highlights.
Interview Conversion Coach: Trains you to deliver interviews that drive engagement and action — turning air-time into client time.
Repurpose & Reach Engine: Transforms every interview into a steady stream of content — reels, posts, emails, and assets that keep growing your visibility long after the recording ends.